Luxury retailer Flannels has recently announced that it will be adding the popular US sportswear label Talentless to its collection of high-end brands. Talentless, founded in 2018 by American media personality Scott Disick, is notably known for its association with the Kardashian family, as Disick gained fame from his appearances on the reality show “Keeping up with the Kardashians” and its spinoffs.
This decision to include Talentless in Flannels’ offerings is part of the retailer’s ongoing expansion into the contemporary retail space. The brand plans to launch a collection of 40 pieces, focusing on creating practical and durable clothing. The aim is to provide consumers with high-quality wardrobe basics at an affordable price, allowing them to purchase versatile staples without breaking the bank.
Flannels’ head of Menswear Elevation, Ben Hurren, expressed excitement about the partnership, mentioning that the collection will feature styles exclusively available at Flannels. The collaboration with Scott and his team is a significant step for Flannels as they bring the Talentless brand to their online platform and physical stores across the UK. This partnership represents Flannels’ new direction and strategy as they continuously introduce new and exclusive brands to their business portfolio.
As non-essential retail reopens in the UK, the introduction of exclusive brands like Talentless will play a crucial role in attracting consumers to both physical stores and online platforms. Moreover, the association with the Kardashian phenomenon adds another element of interest and intrigue to the brand, further fueling its appeal.
Flannels’ decision to partner with Talentless solidifies the ongoing appeal and influence of all things Kardashian-related. With the brand’s emphasis on practicality, durability, and affordability, it is highly likely to resonate with consumers who appreciate high-quality wardrobe essentials. As Flannels continues to expand its offerings in the contemporary retail space, collaborating with brands like Talentless will contribute to their success in capturing the attention of fashion-conscious consumers.
Useful links:
Flannels website
Talentless website
