Fitbit has recently announced its newest range of wearable technology, unveiling a fitness tracker and two smartwatches to cater to a wider audience. Among these new devices is the Fitbit Sense, priced at $329, poised to replace the Ionic as the company’s most expensive smartwatch. What sets the Sense apart is its cutting-edge ability to measure electrodermal activity, providing users with valuable insights into their stress levels. However, this unique feature is currently pending approval from health regulators.
The introduction of the Fitbit Sense showcases the company’s dedication to enhancing user experience by prioritizing mental well-being. Research scientist, Samy Abdel-Ghaffar, emphasized the new stress score feature integrated into the Sense, designed to empower users to make informed decisions about stress management. This innovative technology has the potential to guide individuals in choosing whether to take on new challenges or focus on relaxation practices such as meditation or ensuring sufficient sleep.
In addition to the Fitbit Sense, the Versa 3 smartwatch has also been unveiled, priced at $229. This upgraded model now includes a GPS sensor and the ability to make phone calls directly from the watch. Furthermore, Fitbit announced the Inspire 2 activity tracker, retailing at $100 and boasting a revamped design.
Both the Fitbit Sense and Versa 3 are scheduled for release in late September, with pre-orders already open. Fitbit, a veteran in the wearable technology industry, has been facing stiff competition from tech giants like Apple. Despite introducing a new content subscription service with over 500,000 paying subscribers, Fitbit’s stock performance has shown only marginal improvement.
To boost its competitive edge, Fitbit agreed to be acquired by Google for $2.1 billion last year. Regulatory bodies worldwide are currently reviewing the acquisition deal to ensure a level playing field in the market. This scrutiny is expected to delay the finalization of the acquisition until next year, as the authorities carefully examine the potential impact on competition.
Despite the impending acquisition, Google and Fitbit are working together to incorporate Google Assistant into the Fitbit Sense and Versa 3 smartwatches. This collaboration will enable users to interact with the virtual assistant seamlessly, just like Fitbit’s existing partnership with Amazon’s Alexa.
Fitbit’s latest offerings underscore its commitment to pushing the boundaries of wearable technology while prioritizing user well-being. With a strong focus on stress management and enhanced functionality, Fitbit continues to innovate and cater to the evolving needs of its customers.
Useful Links:
1. Fitbit Sense Product Page
2. TechRadar Article on Fitbit’s New Smartwatches
