FF Group is actively considering strategic options for its iconic jewellery brand, Links of London, with the recent appointment of advisory firms Deloitte and Savigny Partners. The move comes amidst speculation in the media about the potential sale of the brand, which has been affected by challenging retail conditions leading to significant changes within the company.
The Greek retailer has specified that the involvement of Deloitte and Savigny Partners is focused on exploring the possibility of a full sale of Links of London, while emphasizing the ongoing support for the brand’s turnaround plan. This plan has already shown promising results under the leadership of CEO Annia Spiliopoulos, with reports indicating a 10% increase in sales at key stores and significant cost savings following store closures.
Despite these positive developments, FF Group is said to be considering all available options, including a potential sale of Links of London. The company remains dedicated to the success and growth of the brand, with a commitment to making strategic decisions in the best interest of the business in today’s evolving retail landscape.
For more information on the potential sale of Links of London, please visit Retail Gazette and Forbes.
