Ferrari has officially confirmed the launch of its highly anticipated Purosangue SUV, adding to the competition in the luxury SUV market. While specific details about the vehicle remain undisclosed, Ferrari aims to captivate its loyal fan base with the unveiling of the first images of the luxury SUV.
With the introduction of the Purosangue, Ferrari enters a market that is currently dominated by the Porsche Cayenne, Rolls-Royce Cullinan, and Bentley Bentayga. The rumors about Ferrari’s foray into the SUV segment were recently confirmed when the automaker teased an image of their upcoming vehicle on social media. According to Ferrari, the DNA of the Purosangue embodies the brand’s rich history of innovation, evolution, and uncompromising performance over the past 75 years.
The announcement generated significant excitement on Instagram, with the post receiving close to 425,000 likes within just 24 hours. However, Ferrari clarified that they would gradually reveal the mechanical and aesthetic details of the Purosangue throughout the year, with deliveries scheduled for 2023. This strategic approach builds anticipation among enthusiasts, who are eagerly awaiting more information about the technical specifications of the SUV. Speculations are already circulating, with some suggesting that it may be equipped with a V12 engine, while others envision a hybrid or fully electric version.
Interestingly, this announcement comes at a time when Ferrari is celebrating a record-breaking financial performance in 2021. The Italian luxury car manufacturer sold 11,155 vehicles last year, marking a 22.3% increase compared to 2020 and a 10.1% increase compared to 2019. With revenue reaching $4.27 billion in 2021, Ferrari anticipates a further 4.8% growth by the end of this year. It will be intriguing to observe how the introduction of the Purosangue SUV will impact Ferrari’s growth and performance in the coming years.
Useful links:
– Ferrari – Purosangue Model
– Motor Trend – 2023 Ferrari Purosangue: Our Best-Educated Guesses
