Italian luxury car manufacturer Ferrari and Swiss watchmaker Hublot have formed an exciting partnership in the world of esports. In a first-of-its-kind virtual racing competition on PC, the Ferrari Hublot Esports Series combines the digitalization and gamification of the industry to create a thrilling racing experience. The collaboration aims to engage a wider audience and capitalize on the growing popularity of esports.
The qualifying rounds for the AM Series will take place in September, followed by additional events in October and November. These competitions will determine which players will have the opportunity to join the Ferrari Driver Academy Hublot Esports Team for the 2021 season. Competitors will be using the popular virtual racing game, Assetto Corsa, and will be racing in the Ferrari 488 Challenges Evo model. Throughout the series, they will receive guidance and coaching from professional racing driver Charles Leclerc, who has been part of the Ferrari team since last year.
Registration for the amateur category competition is open to European residents aged 18 and above. Participants can register on the event’s dedicated platform, which has been available for sign-ups since August 7th.
This collaboration between Ferrari and Hublot highlights the increasing significance of the esports industry, with luxury brands recognizing the opportunities within gaming. By leveraging the popularity of virtual racing and the prestige of brands like Ferrari and Hublot, this partnership aims to engage a wider audience and tap into the growing popularity of esports.
As the digital landscape continues to evolve, luxury brands are seeking new and innovative ways to connect with consumers and create unforgettable experiences. The Ferrari Hublot Esports Series represents a forward-thinking approach, as both brands embrace the digital platform to reach a wider audience and capitalize on the excitement surrounding esports.
The fusion of luxury and gaming in this series offers a unique and immersive experience for participants. By engaging with iconic brands in a virtual environment, participants have the opportunity to compete against top sim racers and receive coaching from a professional driver like Charles Leclerc. This experience fully immerses them in the virtual racing world and allows them to showcase their skills.
The Ferrari Hublot Esports Series is a testament to the power of collaboration and innovation. By coming together, these two renowned luxury brands have created an unparalleled experience for racing enthusiasts and gamers alike. As the esports industry continues to grow and attract a global audience, partnerships like this will play an integral role in shaping the future of luxury, gaming, and virtual experiences.
For more information and registration, visit the official Ferrari Hublot Esports Series website: https://ferrarixhublot.gg/
To learn more about Assetto Corsa, the virtual racing game used in the competition, visit their website: https://www.assettocorsa.net/
