Fenwick, the renowned UK retailer recognized for its iconic Christmas window displays, recently unveiled its latest masterpiece at its Newcastle flagship store. The theme for this year’s display was inspired by the enchanting works of CS Lewis, particularly focusing on “The Lion, the Witch, and the Wardrobe” from the beloved Narnia series. The unveiling event was attended by children, families, and competition winners associated with Fenwick, including individuals from schools, hospitals, and charities.
Speaking to the BBC, Fenwick’s CEO, John Edgar, expressed his satisfaction with the company’s online and in-store performance despite the challenges encountered this year. While the nine Fenwick stores across the UK continue to do well, Edgar acknowledged the constant need for improvement. One of the strategies that contributed to their success was effective stock management, which allowed them to avoid mid-season sales and ensure adequate preparations for the upcoming holiday season.
Mia Fenwick, the Chief Marketing Officer, explained that the Christmas windows at Fenwick are meant to celebrate the art of storytelling and bring the magic of CS Lewis’s classic Narnia series to life in Newcastle. With nine themed windows creatively illustrating various scenes from “The Chronicles of Narnia,” the displays captivate visitors with their intricate designs and imaginative narratives.
Parallel to the window reveal, Fenwick has joined forces with Seven Stories – The National Centre for Children’s Books, a North East charity. As part of their collaboration, Seven Stories will host a 45-minute performance for children from seven local schools, featuring beloved characters from “The Lion, The Witch, and The Wardrobe.” Additionally, all attending children will be gifted a complimentary limited-edition book, further igniting their passion for reading and creativity.
Fenwick’s Christmas windows have become a highly anticipated tradition for both shoppers and families. Each year, the displays embody the joy and wonder of the holiday season, with this year’s Narnia theme promising to transport visitors into the magical world of CS Lewis’s timeless tale. This commitment to delivering a memorable experience extends beyond their window displays, as Fenwick strives to offer exceptional service and products to its customers both in-store and online.
With the recent positive performance reflected in their financial results, Fenwick is well-positioned for a successful holiday season. Their dedication to spreading the holiday spirit to all who enter their stores highlights their unwavering commitment to customer satisfaction. As the festivities approach, Fenwick aims to create lasting memories for visitors and continue its tradition of bringing joy and wonder to the holiday season.
Useful links:
1. Seven Stories – The National Centre for Children’s Books
2. Fenwick Official Website
