Fenwick, the long-standing UK family-owned department store retailer, has recently launched its second advertising campaign just four months after its first-ever campaign in its 221-year history. The new campaign, titled ‘Bright New View’, aims to convey a message of “gentle optimism” and centers around fashion, beauty, and home. Instead of undergoing a complete transformation, Fenwick’s campaign focuses on capturing the current mindset and reflecting the reality of the moment. It acknowledges that winter is a time for hibernation and self-reflection, while also encouraging customers to embrace a state of gentle optimism as they move into the new year.
In the fashion department, Fenwick is starting the year with fresh ideas and renewed excitement. The retailer showcases brands like Nanushka and Victoria Beckham, providing a seamless evolution of style. From fashion-forward accessories to classic pieces, such as reworked poplin shirts for men and modern tailoring for women, Fenwick offers a range of options to boost one’s style during the midwinter season. Key women’s brands include The Vampire’s Wife, L’IDÉE, and Herve Leger, while highlights for men’s fashion include Marni, MM6, and Barbour.
Beauty is also a key focus of the campaign, with Fenwick highlighting the importance of little treats that bring joy. The retailer offers a space for consumers to indulge in beauty products both in-store and online. Beauty Buying Manager, Vesa Kalho, underscores the power of beauty in providing enjoyment and self-care. Customers can explore new lipsticks from Armani Colour or experiment with skincare routines using luxury brands like Augustinus Bader. Additionally, Fenwick emphasizes the significance of wellness and self-pampering, offering products such as hyaluronic acid from The Ordinary and Double Serum by Clarins. Moisturizer options include renowned brands like Crème de la Mer by La Mer, Skin Caviar by La Prairie, or The Rich Cream from Augustinus Bader.
To further promote the campaign, Fenwick’s buyers will offer insights into the appeal of various brands through online and social channels. Designers will also provide valuable insight into their collections. In-store events, including a panel talk titled ‘Fresh Perspectives: A Panel on New Directions’, will be held at Fenwick Kingston on February 12. The panelists, including Chanté Joseph, a prominent writer, journalist, presenter, and digital content producer, will discuss modern approaches to self-care, relationships, creativity, and more. Another event at Fenwick Newcastle will feature Nicola Elliott, the founder of Neon, discussing her new book, ‘Four Ways to Wellbeing’, in conversation with Vesa Kalho on February 1.
Fenwick’s ‘Bright New View’ campaign brings together fashion, beauty, and home while embodying a mood of gentle optimism. Through expert commentary, in-store events, and engagement with customers through online and social channels, Fenwick aims to inspire and uplift its audience as they navigate the year ahead.
For more information on Fenwick and their ‘Bright New View’ campaign, visit the following links:
1. Fenwick Official Website
2. Fenwick Instagram
