Fendi has announced a surprising change in plans for its upcoming runway show, opting to showcase its men’s and women’s Spring/Summer 2021 collections in Milan rather than Rome. This decision marks a significant shift from the initial plan to hold the show at Fendi’s headquarters in Rome, the Palazzo della Civiltà Italiana.
The move to Milan is not merely a logistical choice but a strategic one, highlighting the brand’s strong ties to the city and recognizing Milan’s status as a global fashion hub. Although Fendi has deep roots in Rome dating back to its establishment in 1925, the brand has often chosen Milan as the backdrop for its ready-to-wear collections on the runway.
By relocating the showcase to Milan, Fendi is making a symbolic statement of solidarity with a city that has faced challenges in recent times. The luxury fashion house acknowledges the importance of revitalizing the fashion industry and views fashion shows as a powerful platform to promote Italian craftsmanship and innovation. Collaborating with the Camera Nazionale della Moda Italiana (CNMI) and other Made in Italy brands further underscores Fendi’s commitment to driving the industry’s resurgence.
In a bold move that signals a return to live events, Fendi recently hosted a performance of Antonio Vivaldi’s “Estate” from “The Four Seasons” at its headquarters. This celebration of Italian heritage and culture reflects the brand’s dedication to fostering connection and creativity within the fashion sphere.
Ultimately, Fendi’s decision to shift its runway show to Milan exemplifies a strategic approach to supporting Italian fashion and contributing to the industry’s recovery. Through this action, Fendi emphasizes unity and collaboration within the fashion community, positioning Milan as a beacon of resilience and revival for the broader country.
For more information on Fendi’s runway show relocation to Milan and the significance of the fashion industry’s recovery in Italy, visit Milan Fashion Week and Camera Nazionale della Moda Italiana.
