Fendi has taken the fashion world by storm with its spectacular display in the heart of New York City’s Times Square. Inspired by the breathtaking sunsets over the city, the Italian luxury fashion house replicated its iconic yellow logo on multiple skyscrapers, creating a mesmerizing sight that captured the attention of both locals and tourists.
The event, attended by key figures such as Silvia Venturini Fendi, Kim Jones, and Defina Delettrez, was a celebration of Fendi’s success. Silvia Venturini Fendi, the Artistic Director of Menswear Collections, described the year as “fantastic,” and this grand display served as a way to commemorate the brand’s achievements.
A major highlight of Fendi’s year has been the influence of Kim Jones as the new Artistic Director of Womenswear Collections. Since joining the brand in September 2020, Jones has curated remarkable collections and recently organized the first-ever Fendi fashion show under his creative direction. Additionally, Fendi has collaborated with renowned brands such as Arena, Rimowa, and Kim Kardashian’s Skims, further augmenting its visibility and success. The brand has also launched an exhibition called “Fendi Hand in Hand,” which pays homage to Italian craftsmanship and expertise.
Fendi’s presence in Times Square not only showcases its ability to captivate audiences but also solidifies its status in the world of luxury fashion. The larger-than-life display of the yellow logo serves as a powerful reminder of Fendi’s influence and prominence. As the brand continues to push boundaries and collaborate with esteemed partners, its impact in the industry remains undeniable.
To learn more about Fendi and its latest collections, visit their official website: https://www.fendi.com/.
For an immersive experience into the world of Fendi and Italian craftsmanship, explore the “Fendi Hand in Hand” exhibition: https://www.fendi.com/gb/fendihandinhand.
