During the holiday season, Fendi, the renowned luxury fashion house, is taking its advertising efforts to a new level by organizing a series of luminous activations in various cities around the world. The brand recently launched an international campaign to showcase its logo in an oversized version in popular tourist destinations, leaving a lasting impression on both locals and tourists.
The campaign kicked off in late November in the bustling city of New York. Fendi lit up the night sky by illuminating its iconic logo on 45 skyscrapers in Times Square. This captivating display instantly attracted attention and created a buzz for the Italian brand, solidifying its presence in one of the fashion capitals of the world.
Continuing its global tour, Fendi made a surprise appearance in China, specifically in the vibrant city of Shanghai. The brand adorned several buildings along the famous Huangpu River with its luminous logo, ensuring that its message reached a wide audience in the Asian market. The strategic move by Fendi further establishes its position as a leader in the fashion industry, leaving a lasting impression on fashion enthusiasts in Shanghai.
Japan also witnessed Fendi’s luminous activation as the brand took over the screens of the renowned Shibuya intersection in Tokyo. This strategic move allowed Fendi to captivate a diverse audience and solidify its presence in the Japanese market. The brand’s commitment to showcasing its logo in prominent locations demonstrates its dedication to expanding its reach and connecting with fashion enthusiasts worldwide.
The United Arab Emirates and the dazzling city of Dubai became the latest destinations for Fendi’s luminous campaign. The brand displayed its logo on the Burj Khalifa, the world’s tallest architectural structure, leaving an unforgettable impression on both locals and tourists. This remarkable achievement not only reflects Fendi’s commitment to pushing boundaries but also highlights its status as a leader in the luxury fashion industry.
Fendi’s series of luminous activations is a celebration of the brand’s successful year in 2021, as expressed by Silvia Venturini Fendi, the creative director of the Men’s collections. Throughout the past year, Fendi has achieved several significant milestones and collaborations. The brand has partnered with renowned brands Arena, Rimowa, and Skims, showcasing its versatility and ability to connect with diverse audiences. Notably, Fendi made history by collaborating with fellow Italian fashion house Versace in their first-ever creative swap, showcasing the industry’s spirit of collaboration and innovation.
Furthermore, Fendi’s artistic direction under designer Kim Jones has received immense praise. Jones, who took over as the artistic director of the Women’s collections in 2020, has already made a remarkable impact and has debuted Fendi’s first-ever fashion show. This debut marked a significant moment for the fashion house, paying homage to the late Karl Lagerfeld and setting the stage for a new era of creativity and innovation.
In addition to its impressive collaborations and fashion shows, Fendi also organized a major exhibition titled “Fendi Hand in Hand” to honor Italian craftsmanship. Originally held at the Palazzo della Civilta Italiana in Rome, the exhibition has garnered significant attention. Due to its popularity, the exhibition has been extended until January 9, and an online tour is available to the public, allowing a wider audience to experience and appreciate Fendi’s legacy of craftsmanship.
As Fendi concludes 2021 with a series of luminous activations around the world, the brand’s position as a leader in the luxury fashion industry is solidified. By combining innovative campaigns, collaborative efforts, and artistic showcases, Fendi continues to captivate and inspire fashion enthusiasts globally. The brand’s dedication to pushing boundaries and creating unforgettable experiences reaffirms its status as a true icon in the world of fashion.
Useful Links:
– Fendi Official Website
– Burj Khalifa Official Website
