Fendi showcased its latest couture collection in a captivating location, the former home of the Paris Bourse, emphasizing the brand’s historical roots. Kim Jones, Fendi’s creative director for women, drew inspiration from the Rationalist architecture of the 1930s, a style that can be observed in Fendi’s headquarters in Rome as well. The collection featured magnificent satin gowns adorned with prints depicting centurions, suffering saints, and matrons. While some of these dresses were successful, others fell short, lacking innovation and feeling too heavy.
One particular model, Mariacarla Boscono, appeared uncomfortable in certain looks, particularly a voluminous sapphire satin coat that overwhelmed her figure. However, among the collection, there were a few standout pieces that had commercial appeal. An ecru satin sheath dress embellished with fabric flowers and a ribbed fur bolero with exaggerated shoulders garnered attention. Despite these highlights, the overall collection failed to impress. The melancholic atmosphere of the show was further enhanced by the accompanying soundtrack featuring Jon Hopkins’ “Emerald Rush.”
Although Fendi claims to have experienced significant growth in recent years, exact revenue figures for the brand remain undisclosed by its parent company, LVMH. Kim Jones, despite receiving widespread acclaim for his exceptional Dior Men’s show just 10 days before Fendi’s couture presentation, continues to struggle in establishing a coherent vision for the brand. Many knowledgeable individuals argue that the most noteworthy Fendi collection since Karl Lagerfeld’s passing in February 2019 was Silvia Fendi’s ancient Roman-inspired couture show held in the Eternal City’s forum, shortly before the onset of the pandemic.
[Here](https://www.fendi.com) is the official website of Fendi, where you can explore more about the brand and its collections.For those interested in learning more about Fendi’s headquarters, Palazzo della Civiltà Italiana, you can visit [this](https://www.archdaily.com/116024/palazzo-della-civilta-italiana-performance-bound-for-eternity-m-flexible-architecture) link for further information.
