Today marks the highly anticipated release of the second installment of the widely successful Fendi x Skims collaboration. This collaboration, which initially took the fashion world by storm with its unexpected partnership between Fendi and the renowned shapewear brand Skims, is now unveiling its final joint collection.
Following the immense buzz generated by their creative swap with Versace, Fendi once again captured everyone’s attention by announcing their surprise collaboration with Skims on November 9th. The result was not only a collection that sold out within minutes but also a well-executed communication strategy utilizing influential figures such as Chiara Ferragni and Camila Coelho through Instagram posts.
Just one month after the initial release, Fendi and Skims are now showcasing a second range of clothing that continues to embody the essence of the previous collection. This new collection includes underwear, body-hugging dresses, bodysuits, swimwear, and leggings. The signature monogram, composed of both brands’ logos, remains a prominent feature, ensuring continuity and brand recognition.
Kim Kardashian West, the founder of Skims, highlights the unexpected yet harmonious combination of Skims’ innovation in fabrics and silhouettes with Fendi’s luxury and quality. She states, “The similarities between our creative vision and goals are closely aligned.”
With the resounding success of the first drop, it is highly likely that the second installment will achieve similar levels of popularity. However, the Skims and Fendi alliance is approaching its conclusion, as this collaboration has been announced as their final endeavor together. This adds an air of exclusivity and limited availability to the project, further enticing fashion enthusiasts and collectors alike.
Useful links:
– Fendi Official Website
– Skims Official Website
