Fendi has recently announced that its upcoming menswear runway show will be held at the renowned trade fair for menswear, Pitti Uomo, in Florence. This exciting event will take place in Fendi’s newly opened Fendi Factory, a state-of-the-art center of excellence located in Capannuccia, Tuscany. The show is scheduled for Thursday, June 15, during the four-day Pitti Immagine Uomo salon, which begins on Tuesday, June 13. The Fendi Factory, designed by Piuarch in collaboration with Fendi’s own architecture team, was inaugurated in December 2022 and spans an impressive 14,000 square meters. In addition to a functional workspace, the Factory also boasts a stunning garden created by landscape architect Antonio Perazzi.
Serge Brunschwig, the Chairman and CEO of Fendi, expressed his pride in unveiling the Fendi Factory to clients and the press, ensuring that the brand’s rich heritage and innovative spirit are properly represented. Silvia Venturini Fendi, the artistic director of accessories and menswear at Fendi, also expressed her excitement about showcasing the menswear collection in such a significant location.
Pitti Uomo, a biannual event that has been held since 1972, is widely regarded as one of the most prestigious fashion salons in the world. It attracts top designers, features runway shows by renowned brands, and provides a platform for emerging talents in the industry. Past participants include renowned fashion houses like Valentino, Givenchy, Giorgio Armani, Raf Simons, and Viktor & Rolf.
Antonio De Matteis, the newly appointed President of Pitti Immagine, expressed his delight at having Fendi participate in the upcoming event. He also emphasized the cooperative relationship between Pitti Uomo and the Camera Nazionale della Moda, Italy’s governing body of fashion. Carlo Capasa, the chairman of the Camera Nazionale della Moda Italiana, further highlighted the significance of the Florence-Milan fashion sequence, underscoring Italy’s position as a leader in men’s fashion.
Fendi’s presence at Pitti Uomo will mark the beginning of the fashion events in Milan, as their menswear show will kick off Milan Fashion Week. This seamless connection between Florence and Milan showcases the collaboration and synergy within the Italian men’s fashion industry.
Following their appearance at Pitti Uomo, Fendi will return to Milan to showcase their Men’s Fall/Winter 2023-24 collection during Milan Fashion Week in January 2024. This continued partnership with Pitti Uomo and Milan Fashion Week reinforces Fendi’s commitment to supporting emerging talents and promoting Italian fashion on a global scale.
Raffaello Napoleone, the CEO of Pitti Immagine, applauded Silvia Venturini Fendi’s vision and commended the Fendi event for its significance to the city and its productive sectors.
In conclusion, Fendi’s decision to host its menswear runway show at the recently inaugurated Fendi Factory during Pitti Uomo serves as a testament to the brand’s dedication to showcasing its heritage, creativity, and craftsmanship in a truly exceptional and meaningful manner.
Useful links:
1. Pitti Immagine Uomo Official Website
2. Fendi Official Website
