Fendi, the renowned luxury fashion house, is further strengthening its partnership with Bambuser, a Swedish start-up specializing in livestream commerce solutions. This move comes as Fendi recognizes the increasing popularity and demand for remote luxury product purchases, which have been greatly influenced by the pandemic. The brand aims to take advantage of these new retail features, particularly through live connected events that offer integrated purchasing options.
Last winter, Fendi experimented with “one-to-many” live shopping by organizing a livestream “shopping night” for an American audience, showcasing their Spring/Summer 2022 collection. Building on this success, Fendi has now announced the expansion of its partnership with Bambuser into other strategic markets. These markets include Australia, Germany, Hong Kong, Japan, the United Kingdom, and Italy, which is the birthplace of the brand founded in 1925.
Bambuser, recipient of the prestigious LVMH Innovation Award in 2021, has been granted a 12-month contract with Fendi, with the possibility of renewal. This partnership aligns with LVMH’s vision of incorporating personalized retail tools in live videos for all its brands and divisions across different markets. Already, other LVMH portfolio brands such as the perfume segment of Christian Dior and the makeup brand Make Up For Ever have ventured into this field.
Livestream e-commerce solutions hold immense potential in the luxury sector, as they contribute to the evolution of 3.0 omnichannel experiences. According to a study published by Gartner, KPMG, and Alibaba, these solutions have the ability to generate impressive conversion rates ranging from 15% to 35%.
Useful links:
– Fendi Official Website
– Bambuser Official Website
