Fendi, the iconic Italian fashion house, is making waves in the fashion scene with the opening of its first dedicated menswear store in Paris. This exciting development comes after Fendi’s announcement of its participation in the upcoming Haute Couture Fashion Week in July.
With only a limited number of stores in the capital city and the French Riviera, the opening of this dedicated menswear store marks a significant milestone for the brand. Situated in the trendy Marais district on Rue des Archives in the 3rd arrondissement, the store will showcase Fendi’s entire range of ready-to-wear clothing, leather goods, accessories, and footwear.
The store’s design is inspired by Fendi’s Roman heritage, boasting an elegant and masculine aesthetic that highlights the use of luxurious materials. The space will be adorned with coppery tones, dark browns, and jet black, exuding sophistication and refinement.
In addition to opening its own boutique, Fendi is also joining forces with the renowned department store BHV. BHV has recently taken back control of several boutiques that were previously leased to various brands. By integrating these spaces, BHV aims to expand its menswear offerings and attract a more affluent clientele.
Fendi’s 60m² menswear boutique will be in good company, sharing the department store’s prestigious space with other luxury brands like Gucci, Givenchy, and Moncler. With Fendi’s recent success with its new Micro Bags collection, the brand is sure to make a lasting impression in the world of menswear.
Overall, Fendi’s entry into the menswear market in Paris is an exciting development that further solidifies the brand’s presence in the fashion world. Fashion enthusiasts and luxury shoppers alike will now have access to Fendi’s exquisite menswear collections in a dedicated store, as well as through its partnership with BHV.
Useful Links:
1. Fendi Official Website
2. BHV Official Website
