Fendi has brought Italian flair to London’s Selfridges with its innovative Corner Shop concept, which has taken over the space for the entire month of August. Drawing inspiration from a traditional Roman piazza, Fendi has transformed the area into a vibrant showcase of the brand’s heritage.
One of the highlights of this pop-up event is the presence of Steccolecco, a famous artisanal ice cream maker from Rome making its UK debut. Visitors can indulge in double-F logo popsicles and unique flavors like mango and maracuja and ‘Granny’s Cream’, all while immersing themselves in the Italian summer vibe.
In addition to sweet treats, guests can also create and send customized Fendi postcards from the corner shop. With seven designs inspired by the iconic FF logo, visitors can have a professional calligrapher assist them in crafting the perfect message to send anywhere in the world.
For fashion enthusiasts, Fendi’s Corner Shop will also feature select items from the brand’s upcoming autumn/winter 2018-19 collection, including the new Mon Trésor bag and exclusive logo pieces like the Kan I bag. Unique to this space are Fendi-branded wire shopping baskets priced at a luxurious £1,000 each.
The exclusive launch of the Fendi x Fila collection is another highlight of the event, featuring pieces that blend the iconic logos of both brands. With retro photo booths and vibrant balloons adorning the space, visitors can also get their hands on special edition FF logo balloons, given away in limited quantities twice daily.
Located at the intersection of Duke Street and Oxford Street, the Fendi Selfridges Corner Shop offers Londoners a taste of Italian luxury and creativity right in the heart of the city. This immersive experience showcases Fendi’s commitment to innovation and redefining the traditional retail experience.
Experience the Fendi Corner Shop at Selfridges and indulge in a taste of Italian luxury: Fendi Official Website
Learn more about Fendi’s collaboration with Fila and the latest collection here: Fendi at Selfridges
