During New York Fashion Week, Fendi, the iconic Italian fashion house, celebrated the revival of its iconic Baguette bag in a glamorous cocktail party hosted at their Madison Avenue boutique. The event was a nod to the brand’s new ad campaign, #BaguetteFriendsForever, which showcases the enduring popularity of this beloved accessory.
The party venue was transformed into a social media paradise, with stunning decorative displays that were sure to catch the eye of fashion enthusiasts. Mirrored walls, hashtag-printed walls, and stacks of Fendi Baguette books added to the festive atmosphere, creating a visually stunning backdrop for the celebration. Baguettes, both old and new, were prominently displayed throughout the space, highlighting the evolution of this timeless accessory.
Originally introduced in 1997 by creative director Silvia Venturini Fendi, the Baguette bag shot to fame after appearing on “Sex and the City.” Since then, over a million units have been sold, with the bag undergoing various style modifications over the years.
In 2019, the Baguette bag has been given a modern makeover with new designs and features. While staying true to its iconic shape, the new Baguette comes in different sizes and offers versatile options such as shoulder and cross-body straps. The leather iterations of the bag feature the signature double-F logo, available in a spectrum of colors ranging from classic to bold and eye-catching designs.
These updated Baguette bags are now accessible for purchase both in-store and online, reflecting the shift towards digital luxury shopping favored by millennial women. Fendi’s #BaguetteFriendsForever ad campaign, featuring German influencer Caroline Daur and other social media personalities, adds a contemporary twist to the bag’s legacy.
In a clever nod to its past, the ad campaign portrays Daur and her friends as a modern day “Sex and the City” squad sporting Baguette bags. Their visit to the Madison Avenue Fendi boutique takes an unexpected turn when they discover that Sarah Jessica Parker (or Miss Bradshaw) has already snatched up the coveted bag.
Fendi’s revival of the Baguette bag is in line with a trend among fashion houses to reintroduce iconic accessories, like Dior’s saddle bag comeback last year. The Baguette bag remains a coveted accessory for fashion-forward individuals, seamlessly blending style, nostalgia, and luxury.
To purchase the latest Fendi Baguette bags, visit their website here or explore more iconic Fendi pieces on their Instagram page @Fendi.
