Italian luxury brand Fendi has made a significant announcement regarding its partnership with French footballer Karim Benzema. Following his recent recognition as the UEFA Men’s Player of the Year, where he donned a Fendi suit from their new menswear collection, Benzema has now been appointed as the official ambassador for the brand.
Fendi has confirmed in a statement that they have joined forces with the athlete to promote their latest sneaker model, called the Faster. The fashion house has also released the first campaign images featuring Benzema, showcasing the collaboration in a visually striking manner.
Furthermore, aside from his collaboration with Fendi, Benzema will also be working with Zegna for his travels with Real Madrid. Zegna, known for their impeccable travelwear, recently announced their partnership with the Spanish club for this season, which includes the creation of an official collection of travel attire.
This partnership between Karim Benzema and Fendi highlights the increasingly intertwined nature of the luxury and football worlds. In order to gain extensive media exposure and connect with new generations of consumers, collaborations between these industries have become a popular trend in recent months. Some notable examples include the alliance between Christian Dior and Paris Saint Germain, Fendi and AS Roma, Moncler and FC Internazionale Milano, and the rumored sponsorship between Off-White and AC Milan.
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