The Fédération de la Haute Couture et de la Mode, the governing body behind the prestigious Paris catwalk seasons, has taken the fashion world by surprise with the announcement of a haute couture online season in July. This innovative move will showcase couture collections for the autumn/winter 2020/21 season from Monday, July 6 to Wednesday, July 8, marking a shift towards digital presentations in light of the current global situation.
Initially, the live haute couture season, as well as the menswear season in June, were both canceled in response to the COVID-19 pandemic. However, in a bold and forward-thinking decision, the federation has decided to proceed with a virtual event, providing a platform for fashion houses to unveil their collections through creative films or videos. In addition, viewers can expect to find supplementary content on an editorialized section of the platform, which will be widely shared across major international media outlets.
Renowned fashion houses such as Christian Dior, Stéphane Rolland, and August Getty from Los Angeles have all confirmed their participation in the upcoming online events in July. While the specific format of presentations is left to the discretion of each house, the federation is also gearing up for an online ready-to-wear season known as Paris Fashion Week Digital, set to feature both menswear and womenswear collections.
The decision to host a virtual haute couture season reflects the industry’s resilience and ability to adapt to challenging circumstances. By embracing digital platforms, designers are able to showcase their talent, creativity, and craftsmanship to a global audience, ensuring that the essence of fashion endures even amidst uncertainty.
To stay updated on the latest news and developments in the world of haute couture and fashion, click on the following links:
Fédération de la Haute Couture et de la Mode
Vogue Fashion Shows
