The fashion scene in Milan was abuzz with excitement on a busy Saturday morning as two major Italian brands, Ferragamo and Ferrari, showcased their latest collections. The shows served as a testament to the brands’ commitment to building and strengthening their identities.
Ferragamo, renowned for its sleek and sophisticated designs, solidified its reputation with Maximilian Davis presenting his second collection for the brand. The collection made a statement with contemporary power dressing that had a nostalgic 90s twist. Bold prints were noticeably absent, as the garments were designed in dramatic mono-colors. The show took place in a massive hall in City Life, an up-and-coming district in northwest Milan. The set was adorned with giant, curving plywood walls stained black to showcase the beautiful grain. These walls were built in two concentric circles, symbolizing infinity.
Models, many of whom were exclusively brought in from London, gracefully walked on an ecru deep-pile carpet, showcasing midnight blue power-coats with distinctive funnel necks, batwing sleeve tunics, and crisp redingotes. Davis displayed his affinity for unique button placements, wrapping them around the hips and shoulders of the garments. Jackets, tunics, and coats were adorned with rising red triangles and contrast-colored collars, adding visual interest. Mysterious black and deep red were the primary colors of the collection, presented in sumptuous silks and satins. Lineisy Montero stood out in a stunning tobacco calfskin coat featuring large white lapels.
In the accessories department, Davis introduced wedges in matte gray or patent leather, as well as slingbacks with heels placed almost at the center of the foot. He also put a fresh spin on a 1956 Ferragamo shoe made of 18-carat gold, this time opting for twisted golden-hued metal rope. Additionally, Davis unveiled humongous bags with diagonal straps, often in the signature Ferragamo red, bringing attention to their playful and humorous proportions. When asked about the target Ferragamo customer, Davis emphasized the importance of designing for the entire family while also appealing to a new generation of clientele.
While there are some who argue that this collection lacked surprise and innovation compared to Davis’ debut, it undeniably reinforced his vision for the brand. James Ferragamo, grandson of founder Salvatore, praised Davis for his consistent and exceptional work.
In stark contrast, Ferrari’s show was all about speed and style. The velocity of Formula One cars heavily influenced the designs, with sharp angles incorporated into bags and blousons reminiscent of mechanic clothing. Fashion designer Rocco Iannone, representing Ferrari, showcased his impeccable tailoring skills through a collection of crisp suits, jackets, and voluminous coats in an all-black opening segment for both men and women. Knit collars added a sophisticated touch to blousons and parkas, while degradé lettering adorned Ferrari sweatshirts.
Iannone pushed the boundaries with bold shoulder jerkins and sartorial samurai pants, creating looks that were striking and perfect for editorial shoots. The sleek mechanics and sporty lines of Ferrari were reflected in curvy heels resembling stainless steel pistons or titanium valves. The collection also highlighted the brand’s latest collaboration with Puma, featuring a leaping cat alongside the iconic race car logo.
After the show, Iannone delved into the concept of beauty and its significance for Ferrari, particularly in terms of acceleration and the process of becoming beautiful. Pink made multiple appearances in several looks, including space-age blousons, padded samurai pants, and luxurious mechanics jerkins. In a delightful personal touch, Iannone wore a pink cashmere sweater to celebrate his birthday during the weekend.
Both Ferragamo and Ferrari demonstrated their unwavering dedication to their respective brand identities. Ferragamo’s collection exuded streamlined chic with a nod to the 90s, while Ferrari seamlessly combined speed and beauty in their designs. These shows served as a reminder of the timeless legacy of these iconic Italian brands and their ability to remain at the forefront of both fashion and motorsport.
Useful links:
1. The History of Ferragamo
2. Subscribe to Ferrari’s Newsletter
