Sustainability has become a major focus for fashion retailers, prompting significant changes throughout the industry. One area that has been targeted for improvement is hanger presentation and product packaging. In an effort to be more environmentally responsible, online fashion giant Zalando is replacing its plastic shipping bags with fully recyclable paper bags. After a successful trial period in Sweden, this new packaging is being rolled out across all 20 of Zalando’s markets. The company has set an ambitious goal to eliminate single-use plastic from its packaging by the first quarter of 2022.
In a similar vein, Mainetti, a leading supplier of supply chain solutions and hangers, has introduced its Paperform range. These hangers offer a sustainable and renewable option for retailers. Made from recycled paper, they can also be made with steel if requested. Not only are they completely plastic-free, but they are also fully recyclable. The development of the Paperform range has been a two-year process, resulting in hangers with exceptional functional and mechanical capabilities. Manufactured using a special high-performance recycled paper with unique machinery and processing techniques, these hangers can be used for transportation and display purposes. At the end of their life cycle, they can be disposed of in an eco-friendly manner through domestic recycling systems. This breakthrough represents a significant advancement in addressing sustainability concerns related to hangers in the fashion industry.
The initiatives undertaken by Zalando and Mainetti are important contributions to the broader sustainability efforts within the fashion retail sector. By making changes to their packaging and hangers, these companies are actively striving to reduce their environmental impact. It is crucial for the industry as a whole to embrace sustainable practices and find innovative solutions to minimize waste and promote recycling. As consumer awareness about the environmental consequences of the fashion industry grows, retailers must adapt and implement eco-friendly alternatives. Through initiatives like those taken by Zalando and Mainetti, the fashion retail industry can make significant progress towards achieving its sustainability goals and create a more environmentally friendly future.
Helpful links (if applicable):
– Zalando’s sustainability efforts
– Mainetti’s Paperform range
