Fashion retailer Farfetch and luxury brand Gucci have joined forces in a year-long collaboration entitled ‘Imagined Futures’. This partnership, inspired by Gucci’s Off The Grid collection, is more than just a marketing initiative. It is a celebration of values that are crucial in today’s world – sustainability, innovation, community, and exceptional client services.
The launch of this collaboration on Farfetch’s platform marks a significant step towards offering customers a more immersive and interactive shopping experience. Alongside the launch, Farfetch has introduced a collaboration with tech start-up Zeekit, introducing their ‘Switch Model’ technology. This innovative tool allows customers to virtually try on Gucci items on various models before making a purchase, enhancing the overall shopping experience and ensuring a more informed decision-making process.
The collaboration is not just about showcasing Gucci’s products; it goes far beyond that. It highlights the creative work of influential figures in fashion, culture, and sustainability who have reimagined their visions of the future as stunning pieces of art. From captivating collages by Seana Gavin to the harmonious village depicted by Novo, each vision offers a unique perspective on what the future holds. These creations provide a glimpse into a world where humans coexist with nature in perfect harmony, where education is revolutionized, and where technology enables abundant food production in even the harshest environments.
Farfetch and Gucci’s ‘Imagined Futures’ collaboration serves as a beacon of creativity and resilience in a world grappling with the challenges brought about by the COVID-19 pandemic. By pushing boundaries and creating unique experiences for their customers, Farfetch and Gucci are not only setting new standards in the fashion industry but are also reaffirming their commitment to sustainability and innovation.
For more information on the ‘Imagined Futures’ collaboration between Farfetch and Gucci, visit Farfetch and Gucci.
