The specialized search engine recently released its highly anticipated fashion report for 2021, providing valuable insights into the current trends, popular brands, and future perspectives within the industry. With the ongoing health crisis leaving a lasting impact on consumer behavior, this year’s fashion trends have been significantly influenced by the pandemic period.
One of the key findings from the analysis of 150 million consumers who consulted Lyst is the increased focus on digitalization, eco-responsibility, and non-gendered fashion. These underlying trends have been greatly accelerated by the pandemic, as individuals sought more sustainable and inclusive fashion choices. However, new movements have also emerged as a result of the months spent in confinement and social deprivation. The public has turned to vibrant and colorful clothing, as evidenced by a staggering 221% increase in searches for mini skirts and mini dresses.
Furthermore, the shift towards remote work and the gradual return to in-person activities have influenced the desire for casual and relaxed professional looks. This has given rise to the popularity of comfortable yet stylish outfits that can seamlessly transition between a work-from-home setting and in-person engagements. While the health crisis has undoubtedly played a significant role in shaping the fashion trends of 2021, other events such as sports competitions (including the Euro and the Olympics), the Met Gala, and the physical return of Fashion Weeks have also impacted consumer behavior.
In terms of brands and designers, 2021 has seen the rise of several emerging names that have captured the attention of fashion enthusiasts worldwide. Designer Christopher John Rogers, who made appearances in the reboot of the series Gossip Girl and was worn by influential celebrities like Lady Gaga and Bella Hadid, has gained significant visibility. I.AM.GIA, a label heavily endorsed by social media influencers, has also made waves in the industry. Harris Reed experienced a 189% increase in searches following their participation in Harry Styles’ iconic Vogue shoot, and Nensi Dojaka emerged as the winner of the prestigious LVMH Prize.
Regarding standout pieces, loose-fitting jeans, particularly those from Levi’s, have firmly established themselves as wardrobe staples. These jeans strike the perfect balance between comfort and style, aligning with the overall preference for relaxed attire. Additionally, the Birkenstock Boston clogs have become highly sought after, reflecting the popularity of comfortable and practical footwear. Alongside these accessible brands, top luxury houses continue to dominate the industry, with the Rolex Submariner watch being the favored accessory of the year and the Jodie bag from Bottega Veneta being one of the most searched bags.
Looking towards the future of fashion, the report suggests that a futuristic and technological wave could emerge in the post-pandemic period. With the beginnings of space tourism and advancements in the shoe industry, new designs and innovative concepts are expected to take center stage. The Yeezy Foam Runner, which garnered immense popularity among men, exemplifies this trend. Some brands intend to experiment with multisensory materials, while others may champion minimalism, as expected from the new fashion house founded by designer Phoebe Philo.
In terms of trends that may extend into the coming months, future sports competitions are anticipated to drive an increase in searches for sportswear, including high-fashion variations. Furthermore, the demand for comfortable professional attire is likely to persist as individuals prioritize convenience and versatility in their everyday wardrobes. Additionally, luxury collaborations have proven to be a compelling creative avenue, with successful partnerships between Balenciaga and The Simpsons, Versace and Fendi, and Gucci and Xbox. This suggests that unexpected collaborations will continue to surprise and inspire fashion enthusiasts in the near future.
To delve deeper into the fashion trends, brands, and future predictions discussed in this article, you can explore the following links for additional information:
1. Lyst – Visit Lyst’s official website to access their comprehensive fashion report for 2021 and gain further insights into the industry’s latest trends.
2. Vogue – Vogue’s extensive coverage of fashion news and developments offers valuable perspectives on the fashion industry’s current landscape and future outlook.
