In the year 2018, the fashion industry took notable strides towards sustainability, marking a shift towards more environmentally-conscious practices in clothing production. As consumer awareness grew regarding the impact of fashion on the planet, several brands made significant moves to address these concerns and prioritize sustainability in their operations.
One such example is PVH Corp, the parent company of renowned brands such as Tommy Hilfiger, Calvin Klein, and Speedo. PVH Corp took concrete steps towards sustainability by joining the Global Fashion Agenda, a collaborative effort aimed at promoting sustainable practices in the fashion industry. Additionally, they formed partnerships with organizations like Fashion For Good and became a core member of The Ellen MacArthur Foundation, all in support of fostering a more sustainable fashion ecosystem.
Despite facing obstacles, denim brand Guess remained steadfast in its commitment to sustainability. They launched the ‘Resourced’ circular fashion recycling program, which incentivized US shoppers to donate used clothing in exchange for discounts on new purchases. This initiative not only reduced textile waste but also breathed new life into old garments, embodying the ethos of sustainability in action.
Similarly, Gap Inc., the parent company of Gap, Old Navy, and Banana Republic, set ambitious goals to conserve water resources. They pledged to save 10 billion liters of water by the year 2020 through efficiency improvements in fabric mills and laundries. By doing so, they aimed to contribute to better access to clean water and sanitation for communities impacted by their operations.
In the luxury sector, Kering took strides towards sustainability by introducing the ‘Sustainable Innovation Award’ in China. This recognition program honors startups and technologies that embody sustainable practices, particularly in the areas of raw materials, green supply chain concepts, and the circular economy. By incentivizing innovation in sustainable fashion processes, Kering aims to drive positive environmental and social change within the industry.
Moreover, a collective effort was seen with 43 fashion businesses, including Burberry, H&M, Stella McCartney, and Hugo Boss, signing the ‘Fashion Industry Charter for Climate Action’. This initiative, a UN Climate Change project, outlines 16 commitments aimed at reducing greenhouse gas emissions and promoting sustainable development within the fashion industry. The long-term vision is for the industry to achieve net zero emissions by the year 2050.
In conclusion, the year 2018 witnessed a notable push towards sustainability in the fashion industry, with major brands making tangible commitments to reduce waste, conserve resources, and embrace environmentally-friendly practices. This shared dedication reflects a growing recognition of the importance of sustainable fashion principles in safeguarding the planet for future generations.
For more information on sustainable fashion initiatives and practices, you can visit UNFCCC Fashion Sector and Fashion For Good.
