Boohoo, Missguided, and Prada are among the fashion brands that have been criticized for continuing to sell unsustainably sourced viscose, a material that has been linked to environmental harm. Despite calls for more responsible production methods, these brands, along with others like Gucci and Chanel, have been accused of not taking the necessary steps to address this pressing issue.
The Changing Markets Foundation, a sustainability organization, has called out these brands for their lack of engagement with sustainable sourcing practices for viscose. While some luxury brands have made commitments to cleaner production, others have been accused of failing to disclose supply chain information and turning a blind eye to the environmental impact of their practices.
An investigation found that suppliers to these global brands were polluting waterways with toxic wastewater, leading to negative implications for local communities, such as the destruction of agriculture and increased health risks. This highlights the urgent need for brands to be more transparent about their sourcing practices and take action to reduce their environmental footprint.
In contrast, brands like Inditex, Asos, Marks & Spencer, and H&M have committed to promoting cleaner viscose production. However, the lack of engagement from other major players in the industry, including Missguided, Boohoo, and Prada, is concerning.
As consumer demand for sustainable and transparent fashion continues to grow, it is essential for brands to prioritize responsible production methods. Engaging with suppliers to ensure ethical sourcing and production processes for viscose is crucial in order to meet the changing expectations of consumers and address the environmental impact of the fashion industry.
Ultimately, it is time for brands like Missguided, Boohoo, and Prada to take responsibility for their sourcing practices and make a commitment to sustainability in order to protect the environment and meet the demands of conscious consumers.
For more information on sustainable fashion practices and the impact of viscose production, visit GreenBiz and WWF UK.
