After the recent trend of giant unicorns and XXL pink flamingos, a new Instagrammable pool accessory has made its way into the spotlight. Missoni, the Italian fashion brand, has partnered with inflatable accessories specialist Funboy to create the “Butterfly Float” – a stunning winged creation that promises to add a touch of glamour to your summer. Available for $148 (€128), this reversible float features Missoni’s signature blue and orange patterns on each side, showcasing the brand’s vibrant aesthetic.
Blake Barrett, co-founder of Funboy, explains the inspiration behind the collaboration, stating, “We have always been fascinated by the use of colors and geometric shapes at Missoni. We knew it would translate very well into a three-dimensional inflatable object”. This collaboration showcases Missoni’s iconic use of colors and geometric patterns, allowing loyal customers to enjoy a luxurious and unique pool accessory.
Missoni is not the only brand embracing the trend of reinterpreting poolside accessories this summer. Luxury brand Charlotte Olympia has joined forces with Havaianas to create an exclusive collection of poolside footwear, while the beloved pop culture character Hello Kitty has collaborated with surf brand O’Neill to offer clothing and swimwear for young girls. As the summer season approaches, brands are exploring new ways to infuse style and luxury into the poolside experience. These innovative collaborations and reinterpretations of poolside accessories are not only ideal for lounging by the water but also for making a statement on social media.
The Missoni x Funboy “Butterfly Float” illustrates how fashion and lifestyle brands are embracing the trend of creating Instagrammable holiday moments. By collaborating with established specialists and incorporating iconic aesthetics, these brands are satisfying the growing demand for visually appealing holiday experiences. The collaboration between Charlotte Olympia and Havaianas highlights how luxury fashion brands are diversifying their product offerings to cater to the poolside market. In the same vein, Hello Kitty’s partnership with O’Neill demonstrates how even well-known pop culture characters can be adapted and incorporated into swimwear and clothing for children.
These collaborations not only elevate the summer holiday experience but also add a touch of luxury and style to the poolside setting. Moreover, they provide consumers with the opportunity to stand out on social media platforms such as Instagram. As the desire for visually appealing holiday moments continues to grow, brands are finding innovative ways to meet this demand and create unique and memorable experiences for their customers.
In conclusion, the Missoni x Funboy “Butterfly Float” exemplifies the ongoing trend of fashion and lifestyle brands creating Instagrammable holiday accessories. By collaborating with experts in the field and incorporating their distinct aesthetics, these brands are offering consumers exclusive and luxurious options for their poolside experiences. As social media influences our holiday choices and the desire for visually stunning moments escalates, it is no surprise that brands are continuously finding new ways to provide Instagram-worthy accessories that truly make a statement.
Useful links:
1. Missoni Official Website
2. Funboy Official Website
