Farfetch, the renowned online luxury fashion platform, is placing a significant emphasis on sustainability through its ‘Positively’ campaign. In honor of World Environment Day and World Oceans Day, the company aims to showcase its wide range of sustainable fashion items, pre-owned styles, and circular services. Under the banner of ‘Positively Farfetch’, the platform’s main objective is to assist customers in finding fashion pieces that have the least negative impact on the world. This approach is in line with Farfetch’s core values, as the platform was originally established with the aim of selling existing stock from boutique stores worldwide and thereby reducing waste.
During the entire month of June, Farfetch will intensify the promotion of luxury brands across womenswear, menswear, and kidswear that have made significant efforts to minimize the adverse effects of the fashion industry on people, animals, and the planet. Curated collections will feature pre-owned pieces, conscious jewelry, upcycled watches, and jewelry. In order to further support sustainable practices, Farfetch provides various initiatives to its customers. The ‘Farfetch Second Life’ bag resale program allows customers to declutter their wardrobes while earning Farfetch credit. Moreover, the ‘Farfetch Fix’ repair service and the ‘Farfetch Donate’ program will be made available to customers in the US for the first time.
This campaign marks a significant step forward in Farfetch’s mission to become the leading global platform for sustainable luxury fashion by empowering individuals to make positive choices in their fashion consumption. By highlighting sustainable fashion options and offering innovative programs that promote circularity, Farfetch aims to reduce waste and encourage a more environmentally conscious approach to fashion. Through its focus on sustainability, Farfetch is demonstrating its unwavering commitment to fostering a more sustainable and ethical fashion industry.
Useful links:
1. [Farfetch Sustainability](https://www.farfetch.com/uk/editorial/sustainability-positively-farfetch.aspx) – A detailed overview of Farfetch’s sustainability efforts and initiatives.
2. [Circular Fashion: What it is and Why it Matters](https://www.farfetch.com/uk/editorial/men/round-up/circular-fashion-positively-farfetch.aspx) – An informative article explaining circular fashion and its importance in the industry.
