Farfetch, a leading luxury e-commerce platform, has joined forces with Byronesque, a renowned ‘contemporary vintage’ fashion expert, to unveil an exclusive menswear reissue collection from Vexed Generation. This collaboration will see the revival of the iconic and rebellious designs that defined the 90s and 2000s fashion scene.
The 11-piece collection, available worldwide, pays homage to Vexed Generation’s avant-garde style and commitment to pushing boundaries. By working closely with founders Adam Thorpe and Joe Hunter, Byronesque has meticulously recreated some of the brand’s most memorable pieces, capturing the essence of the label’s original vision.
Vexed Generation, founded in 1994, has always been at the forefront of addressing social and environmental issues through fashion. The brand’s reissue collection serves as a reminder of their ethos, sparking crucial conversations in today’s world. From the revolutionary Ninja Hood, designed to challenge surveillance culture, to the bold Vexed Parka, inspired by the need for urban protection, each garment carries a powerful message.
Giorgio Belloli, Farfetch’s Chief Commercial & Sustainability Officer, commended the collection’s authenticity and its ability to resonate with a diverse customer base. Meanwhile, Gill Linton, CEO/Editor-in-Chief of Byronesque, highlighted Farfetch’s global platform as a catalyst for sharing Vexed Generation’s thought-provoking narrative with a new generation.
This collaboration not only reintroduces Vexed Generation’s distinctive aesthetic to a contemporary audience but also champions independent thought and creativity within the fashion industry. It serves as a testament to the enduring relevance of socially-conscious fashion and the power of design in addressing pressing societal issues.
To explore Farfetch’s exclusive Vexed Generation reissue collection, visit their website here. To learn more about Byronesque’s curation of ‘contemporary vintage’ fashion, visit their platform here.
