Farfetch, a well-known online luxury fashion retailer, has recently unveiled an ambitious 10-year sustainability plan known as ‘Positively Farfetch’. This groundbreaking strategy aims to establish Farfetch as a leading force for good within the luxury fashion sector. The objectives set by Farfetch encompass various areas, including streamlining business operations, broadening customer offerings, and providing support to partner boutiques, department stores, and brands on its platform to enhance their sustainability endeavors.
The core focus of the 10-year sustainability goals revolves around four key pillars, starting with the commitment to achieve a net-zero carbon footprint and go even further by actively reducing emissions. Farfetch plans to accomplish this by implementing measures such as centralizing fulfillment centers, adopting eco-friendly packaging, increasing the utilization of renewable energy sources, and offsetting any remaining greenhouse gas emissions.
Furthermore, Farfetch aims to highlight and promote products that have been independently verified or certified as being ethically and environmentally sound for people, the planet, and animals. Customers will be encouraged to prolong the lifespan of their clothing items through practices like resale, donations, repairs, and personalized made-to-order options, in addition to considering buying pre-owned pieces.
In a move towards fostering a more inclusive and anti-discriminatory workplace environment, Farfetch is dedicated to championing diversity and representation both within the company and across the industry. CEO José Neves underscored the company’s distinctive position as a catalyst for positive transformation. He remarked, “That’s why we named our sustainable business approach ‘Positively Farfetch’ – because we strive to be not just any platform, but the premier platform for fostering positive change in the luxury realm – a platform empowering and enabling all our collaborators to think, act, and choose optimistically”.
Farfetch’s commitment to its 10-year sustainability agenda exemplifies its unwavering dedication to driving constructive change within the luxury fashion landscape. By prioritizing environmental stewardship, product sustainability, and inclusivity, Farfetch aims to set a precedent and motivate other industry stakeholders to emulate its exemplary practices.
To learn more about Farfetch’s sustainability initiatives, visit their official website here. Additionally, for information on sustainable fashion practices and trends, check out this resource here.
