In order to meet the needs of the affluent segments of the luxury market during Ramadan, Farfetch has teamed up with international labels to launch an exclusive campaign. Despite the ongoing pandemic, the global luxury fashion platform recognizes the significance of Ramadan as a key shopping season.
The campaign showcases a curated collection of capsule collections created by 30 Middle Eastern and international designers. With over 200 modest fashion styles available exclusively on the Farfetch website, customers have a wide range of comfortable and elegant pieces to choose from that resonate with their personal style.
The capsule collections feature a diverse range of clothing options, including caftans, modest evening dresses, and luxe loungewear. Renowned designers such as Dolce & Gabbana, Oscar de La Renta, Karl Lagerfeld, Stella McCartney Kids, and Tory Burch have contributed to this exclusive offering, adding their unique touch to the collections.
Edward Sabbagh, Farfetch’s Middle East Managing Director, emphasizes the company’s dedication to delivering a unique and curated customer experience. By collaborating with both global and local brands across various categories, Farfetch aims to meet the demands of customers during the Ramadan period. Sabbagh explains, “We listen, we study the customers’ shopping trends, and we react to it in what we believe to be the best fusion of supply and culture.”
As Ramadan approaches, Farfetch’s initiative highlights its commitment to connecting with diverse cultures and providing exclusive options to its customers. The luxury fashion platform aims to create a seamless and personalized shopping experience for those celebrating this significant time of the year with the launch of its Ramadan and Eid campaign.
Overall, Farfetch recognizes the importance of Ramadan as a shopping season and aims to cater to the affluent segments of the luxury market during this time. By collaborating with international labels and featuring a curated collection of capsule collections, the platform offers customers a wide range of trendy and stylish options. Through this campaign, Farfetch demonstrates its commitment to delivering a unique and personalized shopping experience for those celebrating Ramadan and Eid.
Useful Links:
1. Farfetch
2. Farfetch Editorial
