Farfetch, the luxury e-commerce platform, has recently launched its new campaign, #YourChoiceYourFARFETCH, which features a diverse range of celebrities known for their personal style. Led by Creative Director Yannis Henrion, the campaign aims to highlight Farfetch’s extensive selection of fashion and showcase the countless possibilities for self-expression on the platform.
The star-studded campaign includes well-known personalities such as Kim Cattrall from Sex and the City and Josh Hartnett, who is recognized as a pin-up of the early 2000s. Dominican-American Latinx singer María Isabel and musician/producer Steve Lacy are also featured for their unique journeys and distinctive styles.
Farfetch’s campaign explores the concept of drawing inspiration from various sources to create one’s individual style. The company emphasizes that on their platform, customers have limitless options for self-expression, thanks to their vast collection of luxury fashion and the ability to discover new inspirations.
The campaign will be launched globally, with a particular focus on key cities in the United States including Miami, Los Angeles, and Houston. It will utilize various media channels, including Outdoor, Connected TV, and Paid Social, to reach a wide audience. Additionally, Farfetch will collaborate with Tik-Tok creators and Instagram curator accounts to amplify the campaign, introducing branded GIPHYS and interactive stickers.
Inspired by the moodboard culture prevalent in the fashion and pop culture world, the campaign showcases individuals channeling their favorite references. This highlights the confident and personal choices made by customers on Farfetch. Holli Rogers, Chief Brand Officer of Farfetch, explains that the campaign’s goal is to convey to consumers that there are no expectations when it comes to expressing oneself through fashion. Farfetch provides a diverse range of fashion options, from trendy pieces to unique finds, enabling customers to express their true selves in endless ways.
Farfetch’s #YourChoiceYourFARFETCH campaign exemplifies the company’s commitment to celebrating personal style and empowering individuals to express themselves through fashion. With its impressive lineup of celebrities and its emphasis on self-expression, the campaign encourages customers to embrace their unique identities and explore the numerous possibilities offered by Farfetch’s extensive range of fashion choices.
Useful links:
1. Farfetch Website
2. Article: Farfetch – A Fashion Renaissance
