Farfetch, the upscale online retailer, has launched a new service called Pre-Order, which provides early access to the latest products for all customers throughout the season. This service is a significant development in the efforts of luxury retailers to create an authentic high-end shopping experience online.
Many notable brands, including Balenciaga, Oscar de la Renta, and Off-White, have signed up with Farfetch to debut their Pre-Order service. This collaboration showcases Farfetch’s strong relationship with these high-profile fashion houses and their trust in the platform.
Farfetch’s Pre-Order service aims to enhance customer experience and engagement by offering exclusive access to new styles before they become available to the wider audience. Customers will have the advantage of being at the forefront of fashion trends, giving them a sense of exclusivity and status.
The Pre-Order service also aligns with Farfetch’s commitment to sustainability. By only producing items that have been sold, the company reduces the environmental impact of excess inventory and minimizes fashion waste. Additionally, the launch campaign for Pre-Order is carbon-neutral, with no physical samples being shipped and influencers showcasing the styles using digital assets.
By expanding its offerings with the Pre-Order service, Farfetch demonstrates its dedication to staying ahead in the luxury e-commerce market. The company aims to position itself as the go-to destination for accessing the latest products early while actively addressing sustainability concerns.
As more brands join Farfetch’s Pre-Order initiative, the platform is set to solidify its position as a leading force in the online luxury fashion landscape, attracting discerning shoppers looking for exclusive access and sustainable options.
Useful links:
1. Business of Fashion – Farfetch Launches Pre-Order Service
2. Vogue Business – How Farfetch is opening access to fashion’s privileged circle
