Farfetch, the renowned luxury online retailer, has taken a significant step towards promoting sustainability by introducing its groundbreaking online Sustainability Calculator. This revolutionary tool is designed to assist customers in monitoring and comprehending the environmental impact of the fashion items they buy. By offering valuable insights into the materials utilized in each product, the calculator sheds light on the eco-friendly benefits of opting for pre-owned fashion pieces. For instance, it unveils the astonishing fact that a kilogram of linen can generate a whopping 15 kilograms of carbon and consume over 2,000 liters of water, underscoring the vital importance of selecting eco-certified apparel to minimize environmental harm.
Teaming up with the London Waste and Recycling Board, Farfetch has published a detailed report exploring consumer behaviors in key markets such as the UK, US, and China. This report conclusively demonstrates that secondhand fashion items hold the power to significantly diminish the demand for new garments, cut down on waste, and save water and carbon emissions. Surprisingly, a substantial proportion of consumers across these regions have already integrated pre-owned pieces into their fashion collections, with over half of Americans and Britons boasting ownership of at least 51% pre-owned items.
Although the majority of second-hand transactions take place in physical stores, the trend of purchasing pre-owned items online is steadily gaining traction, especially in China. Notably, high street brands make up 49% of pre-owned purchases, with premium labels accounting for 35% and luxury brands snagging a 16% share. Moreover, the average expenditure per item varies among regions, with Americans splurging $59, Chinese consumers shelling out $88, and Britons spending $47 on secondhand treasures.
Despite its primary focus on selling new designer items, Farfetch has ventured into the realm of resale with its exclusive SecondLife service and charitable donation collaboration with Thrift+. The launch of the innovative Sustainability Calculator and the heightened emphasis on pre-owned fashion exemplify the company’s swift response to the burgeoning consumer demand for sustainable practices in the fashion industry. Modern-day shoppers are increasingly gravitating towards brands that prioritize environmental conservation, and they are prepared to shun labels that appear lacking in sustainable initiatives.
Farfetch’s introduction of this cutting-edge tool symbolizes its unwavering dedication to championing sustainable practices within the fashion sector. As the global consciousness veers towards greater environmental awareness, the company stands at the forefront by enabling customers to make well-informed decisions about their fashion investments. Amidst a backdrop of rampant fast fashion and unchecked consumerism, Farfetch is spearheading a new era for luxury e-tailers by placing a premium on sustainability and conscientious consumption.
To learn more about Farfetch’s sustainability efforts, visit their official website here. For further insights on sustainable fashion and second-hand shopping, check out this informative article here.
