Farfetch, a renowned luxury fashion retailer, has recently introduced Farfetch Second Life, a revolutionary handbag resale service, to the United States market. This groundbreaking service provides users with the opportunity to trade in their designer handbags in exchange for credit towards future purchases on Farfetch’s platform. The process is simple and convenient, as customers can easily access Farfetch Second Life online, create an account, and upload information and images of the bags they wish to sell. Within two business days, Farfetch’s partner will review the details and offer a price. If the offer is accepted, the bag will be sent for verification at no additional cost to the consumer. Once the items are confirmed, Farfetch will credit the consumer’s account with the agreed value, which can then be used to buy new items on farfetch.com.
Thomas Berry, director of sustainable business at Farfetch, emphasized the importance of extending the lifespan of fashion items for the sustainability of the industry. “Enabling services like Farfetch Second Life not only simplifies the process for consumers but also offers a unique opportunity to engage luxury consumers on Farfetch,” stated Berry. To explore the various categories that consumers can give a second life to, U.S. users can visit Farfetch Second Life at farfetch.com/positively-farfetch/secondlife.
Farfetch Second Life had a successful launch in the UK and EU markets after a promising pilot in Europe in May 2019. This initiative is part of Farfetch’s ‘Positively Farfetch’ sustainability program, which aims to advocate for sustainable practices within the luxury fashion industry. Apart from Farfetch Second Life, the company has also ventured into other eco-friendly efforts, including offering a wide range of “conscious products,” collaborating with Thrift+ for fashion donation services, and implementing ‘Climate Conscious Delivery” to ensure carbon-neutral consumer deliveries from farfetch.com.
Giorgio Belloli, Farfetch’s chief commercial and sustainability officer, stressed the significance of sustainability in the luxury fashion sector. He noted, “The luxury fashion industry is progressively embracing sustainable fashion practices, with the pre-owned luxury market projected to reach $64 billion within the next five years.” Building on the triumphant introduction of Farfetch Second Life in the European market, the company is excited to bring this innovative service to U.S. consumers.
As the fashion industry adapts to meet consumer demands for sustainable fashion, various industry giants like Levi’s, Gucci, The RealReal, and Walmart have launched circular fashion initiatives to prolong the lifecycle of clothing. Farfetch’s entrance into the U.S. market with Farfetch Second Life aligns with the industry-wide trend towards sustainable practices and collaborations in the fashion realm.
For more information on Farfetch Second Life, please visit their website here.
To explore Farfetch’s range of sustainable fashion products, visit their website here.
