Farfetch has recently made waves in the luxury fashion world with the announcement of an exclusive partnership with iconic brand Prada for their highly coveted Linea Rossa collection. This collection, known for its sportswear-inspired designs and signature red stripe, was a fan favorite in the 90s and early 2000s.
After a brief hiatus, Prada reintroduced the Linea Rossa line at their Fall/Winter 2018 shows, revealing a collection that had evolved with the times. Now, Farfetch has secured the exclusive distribution rights for the Linea Rossa Fall/Winter 2019 collection, positioning themselves as the sole multi-brand digital platform authorized to sell these sought-after pieces.
The latest Linea Rossa collection comprises 155 meticulously crafted pieces, including a range of ready-to-wear items for both men and women, as well as accessories and skiwear. These pieces have been reimagined with modern construction techniques and innovative materials, staying true to the collection’s historical emphasis on technical advancement.
Founded by José Neves in 2007, Farfetch has been actively broadening its high-end offerings through strategic partnerships. Alongside Prada, the platform has inked deals with renowned brands like Valentino, Burberry, and Stella McCartney.
Chief Brand Officer at Farfetch, Holli Rogers, conveyed her enthusiasm for the collaboration with Prada, remarking, “It’s an absolute privilege to collaborate with Prada and showcase the cutting-edge Linea Rossa collection to our discerning customers who are eager to rediscover this iconic line.” She underscored Farfetch’s unwavering dedication to offering clients access to exclusive and dynamic collections from the world’s elite luxury labels.
By forging this exclusive partnership with Prada for the Linea Rossa collection, Farfetch reaffirms its status as a top-tier destination for luxury fashion connoisseurs seeking the latest and most unique collections on the market.
For more information on the exclusive Prada Linea Rossa collection available at Farfetch, visit their official website here. Additionally, explore the latest luxury fashion offerings on Farfetch by clicking this link.
