Farfetch, the global e-tailer, and multimedia brand Nataal have extended their partnership to showcase and celebrate black creativity in the fashion industry. The second installment of their year-long collaboration highlights luxury fashion house Valentino. Farfetch recognizes Nataal and its community of change makers as crucial in generating content that supports and promotes revolutionary talent. The collaboration features a lineup of talented artists including Alizée Quitman, Alexia Fiasco, Maty Biayenda, Fabien Conti, Josué Comoe, and Elladj Lincy Deloumeaux.
Farfetch asserts that these artists delve into a variety of themes such as identity, the environment, and spirituality. The editorial is split into two parts and is curated by Nataal, photographed by Kyle Weeks, and styled by Laëtitia Gimenez Adam. The artists are depicted wearing Valentino’s Act collection against the backdrop of a brutalist cityscape, seamlessly integrating their key art pieces within the urban landscape. Marie Gomis-Trezise, Nataal’s creative director, explains that these emerging artists embody the “new wave” that is revolutionizing the art world. Their diverse practices are deeply influenced by their heritage and serve to explore urgent social themes. Ultimately, the collaboration with Valentino aims to bring their work to a global audience.
The project was initially launched in February, featuring a collaboration between Farfetch, Nataal, and Balmain, with a focus on creative director Olivier Rousteing.
