Facetasm, a renowned Japanese fashion label, has recently unveiled a captivating new collection in collaboration with the iconic beverage brand, Coca-Cola. This collaboration pays homage to vintage Coca-Cola vendor uniforms and commemorates the 50th anniversary of Coca-Cola’s memorable ‘It’s the Real Thing’ campaign. Designed by the talented Hiromichi Ochiai, founder of Facetasm, the collection draws inspiration from the rich history of Coca-Cola by delving into the archives of The Coca-Cola Company in Atlanta, Georgia.
The Facetasm x Coca-Cola capsule collection for fall/winter 2019 comprises 22 stylish pieces, ranging from t-shirts and hoodies to embroidered caps, jackets, shorts, and pants. This collection seamlessly blends vintage industrial fashion trends of the 20th century with contemporary aesthetics, featuring eye-catching green and red color palettes, oversized fits, unisex designs, and intricate vintage stitching details.
By infusing elements from Coca-Cola’s iconic ‘It’s the Real Thing’ campaign from 1969, the collaboration between Facetasm and Coca-Cola captures a harmonious fusion of streetwear and luxury. Ochiai expressed his enthusiasm for the partnership, recognizing it as an invaluable opportunity for Facetasm to showcase its innovative designs on a global platform.
The Facetasm x Coca-Cola collection is scheduled to launch internationally on June 26 at L’Eclaireur in Paris before arriving at Selfridges in London, I.T. in Hong Kong, Isetan in Tokyo, and other select global retailers. A special pop-up event will take place at Isetan Shinjuku from July 10-23, featuring exclusive limited-edition pieces available only at Isetan.
Starting from July 27, the capsule collection will be accessible for purchase at Facetasm Omotesando, the Facetasm online store, and various locations throughout Japan. With a promise to blend the distinctive styles of both Facetasm and Coca-Cola, this collaboration guarantees a fresh, trendy range of clothing options for fashion-forward consumers to savor and enjoy.
To explore more of the Facetasm x Coca-Cola collection, visit the official Facetasm website here. Additionally, discover the latest updates and releases from Coca-Cola on their official website here.
