Lalique and Vilebrequin, two renowned French luxury brands, are expanding their presence in Burlington Arcade, a prestigious shopping destination in London. Vilebrequin, known for its swimwear and ready-to-wear collections, has opened a new boutique specifically dedicated to women and children. This two-storey pop-up boutique marks the brand’s first standalone store for this category mix. On the other hand, Lalique, famous for its crystal homewares, art, perfumes, and jewelry, has unveiled a second boutique that houses its first-ever art gallery concept. The Lalique Art Gallery will exhibit collaborations with esteemed artists like Damien Hirst, Zaha Hadid, and James Turrell. The expansion of these globally recognized brands is a testament to the growing preference for experiential luxury shopping over online retail.
Burlington Arcade has seen a series of new store openings recently, demonstrating the thriving luxury sector while other price levels struggle. Swaine, Lalage Beaumont, and Opera Gallery are among the prestigious brands that have joined the tenant lineup. Trupti Shah, the Commercial Director, views the expansion of these brands as a positive indication in today’s market, highlighting customers’ inclination towards the in-person shopping experience when it comes to luxury purchases. The Arcade prides itself on its long-standing relationships with its tenants, including N.Peal, which has been a part of the Burlington Arcade family for an impressive 88 years.
Established in March 1819, Burlington Arcade was originally conceived as a marketplace for the sale of jewelry and fashionable goods. Preserving its historic charm, the arcade has remained true to its origins and has become a must-visit destination for tourists, attracting approximately four million visitors annually. With the addition of these new boutiques, Burlington Arcade further reinforces its position as a premier luxury shopping destination in the affluent area of Mayfair.
Useful links:
– Lalique Official Website
– Vilebrequin Official Website
