The Evening Standard, one of London’s most prestigious newspapers, has recently made a splash in the digital world with the debut of its new platform, Evening Standard Insider. This exclusive platform is dedicated to catering to high net worth individuals in the UK and North America, offering a unique peek into the world of luxury lifestyle.
What truly distinguishes Evening Standard Insider is its tailored focus on both the US and UK markets. Covering a wide range of topics such as fashion, beauty, design, wellbeing, travel, and food and drink, the platform promises to provide readers with a comprehensive view of the high life on both sides of the Atlantic. With a team of experienced journalists based in New York and London, Evening Standard Insider delivers fresh insights into the global luxury industry.
The platform has also attracted top-notch talent, with journalists like Lucy Pavia, Margaret Abrams, and Leah Miriam Cooper joining the team. Their backgrounds at esteemed publications such as Marie Claire and Vanity Fair bring a wealth of knowledge and expertise to Evening Standard Insider, solidifying its reputation as a go-to source for luxury content. Collaborations with renowned partners like Harrods further elevate the platform’s status and demonstrate the potential for fruitful UK-US partnerships in various luxury sectors.
ESI Media, the parent company of the Evening Standard, is confident in the platform’s ability to connect with a discerning and affluent audience through a variety of avenues like sponsored content, advertorials, and exclusive events. Steve Cording, Head of Sponsorships at ESI Media, emphasizes the appeal of the Evening Standard readership to luxury brands, citing their inclination towards premium offerings.
In summary, the launch of Evening Standard Insider represents a significant step forward for the publication as it seeks to engage with high-spending readers in the UK and US. With its focus on luxury lifestyle content and innovative shoppable features, the platform is poised to serve as a vital platform for brands looking to reach affluent consumers in both markets.
For more information, you can visit the Evening Standard Insider platform here and learn more about ESI Media’s offerings here.
