A recent analysis of Google search data conducted by UK firm Uswitch has revealed that the popular TV show Euphoria is currently the leading influencer for makeup looks and fashion choices. The latest episode of the show sparked a surge in searches for specific tops, indicating its significant impact on fashion trends.
Lovethesales.com, a sales aggregator site, provided data showing a significant increase in searches for certain tops after the airing of the most recent episode. Charcoal T-Shirts saw a 566% spike in searches within 24 hours, while Blue Fishnet Tops experienced a 388% increase. Blue Polo Tops saw a rise of 272% in searches, and Pink Hoodies saw a notable 138% increase. It’s not just tops that saw a surge in demand; Tiger-Striped Tops saw searches double, and searches for Peter Pan Collars rose by almost 98%. Even Converse Trainers experienced a modest but noteworthy 24% spike in searches.
Uswitch’s analysis confirmed that Euphoria holds a key position as a source of fashion inspiration, as it generated an estimated 519,500 annual searches. This ranking surpasses other popular shows like Peaky Blinders, Emily in Paris, Friends, and Stranger Things. In terms of makeup, Euphoria generated a staggering 824,000 annual searches, outperforming shows such as Friends, WandaVision, Bridgerton, and Stranger Things.
The company emphasized that Euphoria’s bold and dramatic makeup looks, featuring vibrant colors, dramatic eyeliner, and face jewels, have generated significant buzz on social media platforms. Following the release of the show’s second series, makeup enthusiasts have taken to social media to discuss and recreate the looks showcased by the characters.
Furthermore, the analysis highlighted specific characters from Euphoria that have proven to be particularly influential. Maddy received the most combined annual searches at 221,000, followed by Cassie (153,370), Rue (138,700), Jules (93,000), and Kat (49,260). Maddy stands out as the only Euphoria character to rank among the top 10 most inspirational TV characters of all time, both for fashion and makeup looks, securing the ninth spot for fashion and fourth for beauty.
With its immense influence on fashion and beauty trends, Euphoria continues to captivate audiences and shape the industry’s landscape. The impact of the show extends beyond the screen, driving consumers to actively search for and embrace the styles and looks showcased by its characters.
Useful links:
– Lovethesales.com (source of sales aggregator data)
– Uswitch (UK firm conducting the analysis)
