Etro, known for its iconic prints and vibrant designs, made a bold statement with their Spring-Summer 2021 collection in a groundbreaking live fashion show in Milan. Against the enchanting backdrop of Ennio Morricone’s music, the prestigious Four Seasons hotel set the stage for the first major live event in the fashion industry since the lockdown began. The show not only showcased the brand’s creative brilliance but also brought a sense of hope and normalcy to the fashion world during these challenging times.
The runway at the 15th-century convent, part of Milan Digital Fashion Week, was transformed into a spectacle of Western influences with models confidently strutting down pebbled pathways. The collection featured a mix of patchwork details, faded florals, and tropical motifs, reflecting a spirit of adventure and confidence. Attendees, all masked, were treated to live classical music by the Ensemble Testori Orchestra, enhancing the grandeur of the event with Morricone’s timeless compositions creating an emotional ambiance.
Kean and Veronica Etro, the creative genius behind the brand, expressed their joy in presenting a collection that resonated with real people in a time of uncertainty. The diverse range of designs, from urban jungle jackets to lace barn dance dresses, showcased the brand’s unique aesthetic and commitment to sustainability. The finale saw models sporting the stylish Etro x Carrera sunglasses, adding a touch of glamour to the collection and highlighting the brand’s ability to blend tradition with innovation seamlessly.
In conclusion, the Etro show was a true celebration of creativity, positivity, and the enduring spirit of fashion. Despite the challenges of the global pandemic, the brand’s ability to deliver a captivating live event marked a new beginning in the world of fashion, inspiring hope and excitement for the future.
For more information on the Etro show and their latest collections, visit their official website here.
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