Etro, the renowned Italian fashion brand, has recently entered the rapidly growing trend of global brands expanding into the made-to-order menswear market. The company has opened its first exclusive made-to-order store, Etro Unique, on Via Montenapoleone in Milan, further solidifying the city’s status as a luxury fashion hub.
Etro Unique is a unique store that operates by appointment only, offering customers the opportunity to completely customize their garments. Clients have the freedom to choose from a range of silhouettes and actively participate in shaping the fit and details of their clothing. The store provides options for both classic elegance and a more casual aesthetic.
The made-to-order concept allows customers to personalize their suits, jackets, gilets, and trousers by adjusting the fit, tweaking details, and selecting from a wide array of materials and personalization options. With 80 fabrics, 45 linings, 34 tie interlinings, nine melton undercollars, and 28 different button styles to choose from, customers have an extensive selection to create the perfect garment. Etro also partners with renowned fabric brands like Dormeuil, Piacenza 1733, Holland & Sherry, and Drago Lanificio to ensure a diverse range of materials.
While Etro has been offering tailoring services in key markets such as Italy, North America, and Japan for some time, the introduction of Etro Unique emphasizes the brand’s dedication to customization and personalization. The new store caters to the demands of ultra-luxury customers who value unique and high-quality garments.
With three main fits available – slim, regular, and comfort – customers have the freedom to create their desired look by combining various elements. This level of customization ensures that each piece of clothing is truly unique and tailored to individual preferences.
Etro Unique not only showcases the brand’s heritage and tradition but also caters to the contemporary consumer’s desire for uniqueness and individuality. By providing this tailored experience, Etro aims to establish a presence in the competitive made-to-order menswear market and attract discerning customers in search of exceptional quality and personalization.
The launch of Etro Unique represents the brand’s evolution and commitment to offering innovative retail experiences. As more global brands venture into the made-to-order sector, it will be interesting to see how the market continues to evolve and cater to the discerning tastes of luxury consumers.
Useful links:
– Etro Official Website
– Vogue Article on Etro Spring 2023 Menswear
