Estée Lauder Companies is embarking on an exciting journey by adding a high-profile fashion label license to its portfolio. The company recently announced a collaboration with Balmain, a renowned fashion house, to develop and distribute a line of luxury beauty products targeting consumers worldwide. This partnership aims to revolutionize the world of luxury beauty by incorporating exceptional design, craftsmanship, and innovation. The much-anticipated debut of the Balmain Beauty line is set to take place in autumn 2024.
Balmain, founded by Pierre Balmain in 1945, has experienced a remarkable resurgence and transformation under the creative leadership of Olivier Rousteing since 2011. Rousteing has injected a fresh perspective into the fashion house, blending elements from its illustrious archives with forward-thinking designs that emanate glamour and contemporary allure. The brand has also displayed a flair for collaboration, as seen in its recent partnership with Evian to create a couture dress made from recycled water bottles.
Estée Lauder, established just one year after Balmain, has achieved worldwide recognition for its expertise in the beauty industry. While the company has primarily focused on its own portfolio of beauty brands, it has successfully collaborated with prominent fashion labels such as Tom Ford and Victoria Beckham in the past. This highlights Estée Lauder’s ability to forge partnerships with fashion brands and leverage their expertise in the beauty sector.
Olivier Rousteing expressed his decision to choose Estée Lauder as a beauty partner, citing their shared vision of capturing the desires of today’s diverse generation. He commended Estée Lauder for being an exemplar of excellence and eagerly looks forward to collaborating with them.
As part of this collaboration, Guillaume Jesel, formerly the Global President of Tom Ford Beauty, has been appointed President of Tom Ford Beauty, Balmain Beauty, and Luxury Business Development. Jesel acknowledges the visionary influence of Balmain and Olivier Rousteing in the global fashion industry. He is thrilled to collaborate with them in expanding the Balmain universe and creating a new dimension in luxury beauty that embodies the brand’s bold, inclusive, and fearless spirit.
The collaboration between Estée Lauder and Balmain represents an exciting venture into the realm of luxury beauty for both companies. With their shared commitment to extraordinary design and innovation, they are poised to make a significant impact in the industry. Consumers can eagerly anticipate the launch of the Balmain Beauty line in autumn 2024, where they can expect a range of products that epitomize the brand’s glamorous and forward-thinking aesthetic.
For more information on Estée Lauder’s collaboration with Balmain, please visit their official website here.
To explore Balmain’s fashion offerings and learn more about the brand, visit their official website here.
