EssilorLuxottica and Moncler have recently announced a groundbreaking exclusive licensing agreement that will see the two companies join forces in the production, design, and global distribution of Moncler eyewear. The agreement, which is scheduled to begin in January 2024 and run until December 2028, has an option for automatic renewal for an additional five years. The highly anticipated first collection resulting from this collaboration, named Moncler Lunettes, will be unveiled in September 2024 for the Fall/Winter season.
What sets this partnership apart is the wide accessibility of the Moncler Lunettes eyewear. In addition to being available at Moncler boutiques and the brand’s official website, these eyewear offerings will also be found at EssilorLuxottica stores and selected opticians worldwide. This strategic collaboration aims to merge Moncler’s distinctive style with EssilorLuxottica’s unparalleled expertise in the eyewear industry, ultimately creating a product that encompasses innovation, design, and quality.
Moncler’s chairman and CEO, Remo Ruffini, expressed his enthusiasm about the partnership, emphasizing that the new Moncler Lunettes collections will serve as a unique fusion of Moncler’s style and EssilorLuxottica’s knowledge and expertise. Ruffini firmly believes that this collaboration will give rise to eyewear that is not only functional but also visually appealing, making it suitable for diverse urban and outdoor environments.
Francesco Milleri, the chairman and CEO of EssilorLuxottica, echoed Ruffini’s sentiments and expressed admiration for the Moncler brand. Milleri highlighted the shared passion for innovation and style between the two companies, stating that their teams are eagerly looking forward to embarking on this journey together. The primary goal is to develop a one-of-a-kind eyewear collection that truly embodies the essence of the Moncler brand.
Leveraging their extensive experience as a global leader in the design, manufacturing, and distribution of ophthalmic lenses and frames, EssilorLuxottica is set to elevate the Moncler Lunettes collections. Renowned for functional and contemporary aesthetics, these eyewear offerings are specifically tailored for individuals who value both fashion and outdoor activities.
The collaboration between EssilorLuxottica and Moncler represents an exciting new chapter for both brands. It showcases their shared commitment to creating eyewear that seamlessly combines style with functionality, thereby appealing to customers who prioritize quality and innovation. With the highly anticipated launch of the first Moncler Lunettes collection in September 2024, fashion and eyewear enthusiasts alike can look forward to a brand new range of eyewear that perfectly embodies the spirit of both iconic brands.
Useful links:
1. [EssilorLuxottica Official Website](https://www.essilorluxottica.com/)
2. [Moncler Official Website](https://www.moncler.com/)
