The dichotomy between escapism and conservatism in the fashion world of Milan has become increasingly apparent in the spring/summer 2019 collections. The clash between carefree, nomadic styles and traditional house aesthetics reflects a broader societal tension between freedom and restraint.
Amidst a backdrop of rising political conservatism in Italy, designers at Milan Fashion Week showcased contrasting visions of escape. While some embraced a sense of liberation and rebellion through their collections, others stayed loyal to the timeless elegance and heritage of their brands.
Massimo Giorgetti’s collection for MSGM embodied a whimsical and dream-like aesthetic, with psychedelic prints and vibrant colors transporting viewers to a world of fantasy. The designer’s club-inspired pieces catered to those seeking a break from reality, offering a playful and carefree escape.
On the other hand, Veronica Etro of Etro introduced a blend of California surf culture and Hawaiian influences in her ‘Pacific Zen’ collection, celebrating the brand’s rich history. The bohemian designs exuded a laid-back luxury, appealing to those with a love for travel and exploration.
Salvatore Ferragamo took a more subdued approach to escapism, focusing on impeccable craftsmanship and refined silhouettes. The brand’s commitment to its Tuscan roots was evident in the menswear and footwear collections, although some critics found the looks lacking in excitement.
At Agnona, Italian textile excellence shone through in the form of chic and understated ensembles that oozed casual sophistication. The brand’s reputation for effortless style was upheld in the cashmere swing jackets and trench coats, showcasing a more subdued form of escapism.
In the ever-evolving landscape of Milan Fashion Week, the clash of escapism and conservatism adds an intriguing layer to the runway shows. Whether designers choose to push boundaries or stay true to tradition, one thing is clear: fashion remains a powerful tool for self-expression and escape in a world in flux.
To stay updated with the latest fashion trends and collections from Milan Fashion Week, check out Vogue’s coverage and Harper’s Bazaar’s Fashion Week hub.
