Iris Epple-Righi, the CEO of Escada, has made the tough decision to step down from her position, leaving the German luxury label in search of new leadership. This development comes shortly after Escada was acquired by US private equity firm Regent last autumn. Epple-Righi, a veteran in the fashion industry, took on the role of CEO in October 2016, making history as the first woman to hold this position at the company. Her mission was to guide Escada towards success and connect with a younger demographic.
Despite her best efforts, it seems that Epple-Righi’s plans to rejuvenate Escada have not come to fruition. Her departure leaves the brand at a crossroads, with uncertainty looming over its future direction. As of now, there has been no announcement regarding her replacement, raising questions about the leadership transition at Escada. Rumors swirl about potential changes to the senior executive team, hinting at a period of restructuring for the luxury label.
In a recent move, Jürgen Putzer was named as the vice president of marketing and communication at Escada. This appointment signals a proactive approach by the brand to address its long-standing challenges and perhaps reorganize its top management. With the fashion landscape constantly changing, Escada faces the challenge of adapting to these shifts and carving out a path towards success.
As Escada navigates these changes, industry watchers will be keen to see how the brand evolves and positions itself for a brighter future.
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1. Business of Fashion
2. Vogue Business
