Ermenegildo Zegna XXX: Emerging from Lockdown into a Style Oasis
The latest collection from Ermenegildo Zegna on Friday afternoon was a harmonious blend of man, machine, and nature in what can only be described as a cohesive and stylish “phygital” presentation. Through a combination of web streaming, elegant videos, live slow-motion shots, and intricate detailing, the collection delivered a powerful message of optimism and innovation during these challenging times.
The show began at the company’s plant in Trivero, where the camera effortlessly weaved through looms and gracefully transitioned into a lush, mature wood before finally settling on a serene garden. The camera then followed the models as they walked confidently over the hill, showcasing 42 looks from the spring-summer 2021 collection of Ermenegildo Zegna XXX.
“We wanted to create a full collection that truly represents what Zegna stands for – nature, humanity, men, machine, and technology,” explained the house’s creative director, Alessandro Sartori. This year marks the 110th anniversary of the company, and Sartori wanted to pay homage to these values in a fresh and innovative manner.
The collection featured flawlessly tailored suits, elegant dusters, and statement parkas and cabans made from recycled double-face wools. The emphasis on patch pockets and noble finishing touches added a luxurious touch to the garments. The use of microfibers, silk, and mohair showcased the house’s commitment to using innovative and sustainable fabrics.
The show culminated in a sunset stroll through a picturesque forest, highlighting the timeless elegance and sophistication of the collection. With a mix of contemporary menswear pieces, such as cricket blazers and blotchy print shirts, Ermenegildo Zegna showcased a modern yet refined aesthetic for the upcoming season.
The collection will be available in stores in January, with the pre-collection already on display in showrooms. In an effort to accommodate clients who are unable to travel to Milan, the house has also provided a comprehensive photo catalog of the collection. Despite current challenges, Zegna remains hopeful that a significant portion of their clients will be able to visit Milan this summer.
In a thoughtful gesture, actor Parker Sawyers, dressed impeccably in a Zegna tuxedo, extended a personal invitation to view the collection online. This inclusive approach, combined with the brand’s commitment to diversity and representation (illustrated by their ambassador Mahershala Ali), reinforces Ermenegildo Zegna’s reputation as a forward-thinking and inclusive fashion house.
To learn more about Ermenegildo Zegna and their latest collections, visit their official website here and explore their social media platforms for exclusive updates and behind-the-scenes content. Instagram | Facebook | Twitter
