Ermenegildo Zegna XXX: Elevating Luxury Athleisure at Milan’s Stazione Centrale
On a crisp Friday morning, the fashion elite descended upon Stazione Milano Centrale, after traveling by train from the prestigious Pitti event in Florence. The anticipation was palpable as attendees eagerly awaited the unveiling of Alessandro Sartori’s latest collection for Ermenegildo Zegna XXX.
A pioneer in merging sportswear with high fashion, Sartori has transformed the menswear landscape with his innovative designs. The collection showcased a fusion of functionality and elegance, as upscale athleisure looks graced the runway. From cozy padded leather pieces to chic wool après-ski ensembles, the juxtaposition of luxury and athleticism was masterfully executed.
The show venue itself was a spectacle, with Zegna taking over a section of Stazione Milano Centrale to create a one-of-a-kind runway experience. Bureau Betak’s elaborate staging captivated both in-person attendees and onlookers outside the station, who were able to catch a glimpse of the show on massive screens.
Sartori’s meticulous attention to detail was evident in the choice of materials, with a focus on sustainability showcased through the use of recycled fabrics. The rich color palette of blacks, greens, and greys added depth to the collection, highlighting Sartori’s commitment to both style and environmental consciousness.
As athleisure continues to dominate menswear trends, Sartori’s bold approach to design sets Ermenegildo Zegna apart in the realm of luxury fashion. While some reviews may be mixed, there is no denying the brand’s reputation for pushing boundaries and redefining contemporary menswear.
For more information on Ermenegildo Zegna XXX and Alessandro Sartori’s innovative designs, you can visit Ermenegildo Zegna and Alessandro Sartori’s Instagram.
