In a recent interview with ULTIMZ Journal, Alexandre Boquel, Director of Excellence Professions at LVMH, discussed the challenges and strategies for engaging youth in excellence professions. With LVMH’s division of craftsmanship aiming to recruit 3,000 people in the coming year, Boquel highlighted the importance of innovation, future professions, and effective communication with the younger generation.
Boquel expressed his satisfaction with the outcomes of the You and Me 2022 tour, which involved visiting five cities in France to connect with individuals interested in excellence professions. This event not only resulted in the successful filling of job offers, with 1,200 contracts taken, but also allowed LVMH to engage with talented individuals from diverse backgrounds. The training programs attracted a wide range of participants, including young people from various fields of study and individuals seeking new career paths.
To continue the momentum, a new You and Me tour is scheduled for February 2023 in Paris, Lyon, Orléans, Reims, and Clichy-sous-Bois, with the sponsorship of Tony Parker. By organizing such initiatives and launching dedicated recruitment websites for specific brands like Louis Vuitton, LVMH aims to streamline the recruitment process and improve communication about their professions. The goal is to offer clear and simplified access to job offers and provide support to candidates during the recruitment interviews.
Boquel emphasized the need for raising awareness among the general public, particularly the younger generation, about excellence professions. LVMH recognizes that talent pools alone are insufficient to meet their recruitment needs, prompting the organization to engage in physical presence across the country. Through these efforts, LVMH aims to explain the specificities of excellence professions, inspire vocations, and attract a more diverse range of talents.
When discussing upcoming innovations and challenges in excellence professions, Boquel dismantled the stereotype that these professions are solely rooted in tradition and heritage. He highlighted how these fields are constantly evolving and embracing innovation, such as the integration of technologies like 3D projection in watchmaking and computer-aided design software in leather goods. The message LVMH wants to convey to future talents is that excellence professions offer the best of both worlds – a connection to historical heritage and the opportunity to work with cutting-edge technology.
Regarding communication with the younger generation, Boquel acknowledged the importance of reaching young people where they are, both physically and digitally. LVMH actively engages with youth through social media campaigns and collaborations with influencers. The organization focuses on delivering an authentic message and making young people feel understood and acknowledged. LVMH’s commitment extends beyond recruitment, with efforts to raise awareness about excellence professions through meetings and discovery workshops in educational institutions. The goal is to inspire vocations and provide guidance and support to the younger generation in pursuing future-proof professions.
Overall, LVMH’s approach to engaging youth in excellence professions involves a combination of physical and digital outreach, authentic communication, and efforts to inspire and guide the younger generation. By embracing innovation and dispelling outdated notions, LVMH aims to attract a diverse range of talents to ensure the continuous growth and evolution of excellence professions.
Link 1: https://www.lvmh.com/houses/craftsmanship/hands-of-excellence/
Link 2: https://www.lvmh.com/houses/craftsmanship/lvmh-fashion-and-leather-goods-luxury-training/
