Luxury UK retailer END. has made its much-anticipated international debut by opening its first overseas location, END. Milano, in the heart of Milan. The store, situated at Via Mercanti 21, is set to revolutionize the retail experience by creating deeper community connections, showcasing renowned fashion brands, and promoting emerging talent. Spanning across three floors of premium retail space, END. Milano offers customers a finely curated selection of brands, many of which are making their debut in Milan for the very first time.
END. Milano boasts an opulent design with luxurious marble and maple finishes, as well as locally sourced marble terrazzo and Portofino timber to provide an authentic and immersive shopping experience. The store features an awe-inspiring triple-height atrium and a dedicated floor for womenswear, offering a stunning view of the famous Duomo di Milano. The basement and ground floors cater to menswear, housing an extensive range of labels and a specialized sneaker zone. Furthermore, the ground floor also showcases a versatile lifestyle range, including skincare products, fragrances, cosmetics, homeware, and captivating publications.
To celebrate its highly anticipated debut, END. Milano has planned a series of exclusive events and product launches in the upcoming weeks and months. CEO Parker Gundersen expressed his utmost satisfaction with the project, emphasizing the significance of creating invigorating retail concepts as a fundamental aspect of END.’s strategy. Gundersen also expressed pride and privilege in having such a stunning location in the heart of Milan to welcome both existing and prospective customers.
The opening of END. Milano signifies the luxury British retailer’s ongoing expansion not just within its domestic market, but also within the global fashion scene. This expansion exemplifies END.’s dedication to crafting immersive physical spaces that forge stronger connections with its community while showcasing the finest in global fashion and emerging talent. As the brand continues to flourish, it is set to make a substantial impact in Milan, building upon its already fervent online following in the city.
Useful links:
1. END. Official Website
2. Via Mercanti 21 – END. Milano Location
